TurboTax costs $5 less without Cookies

With the exception of last year (changing job and state, I needed professional help) I always filed my taxes using TurboTax. It is nice, simple to use, and reasonably priced.
This year was no exception, but before finding out that Chase and Bank of America customers have a 35% discount on it, I went on their website to checkout the prices. Oddly, I discovered that visiting www.turbotax.com without accepting cookies shows lower prices ($5 less) than the ones offered to whom visits it with cookies enabled.
Glitch in the system? Naaaaa, I say it is an A/B comparison to see what customers are willing to pay.
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